Marketing Strategy Rules
Following marketing strategy rules are very important when planning, implementing and evaluating yo[more]
Guest Posts
A popular strategy used by authors to market their new book is guest posting. The author will ma[more]
Virtual Book Tour – Placing Ads
In the traditional setup, an author promoting a book has to rely on banners, posters, flags and othe[more]
Videos
Book trailers and talking head videos are two additional tools in a writer's arsenal. If well planne[more]
Organized Social Media Chats
  An author may create a book tour across their social media platforms. You may choose a[more]
Webinars
Before the advent of the Internet, authors relied on seminars and book signings to launch and market[more]
Book Reviews
Visibility is important in a marketplace flooded with books. Book reviews, especially positive one, [more]
VBT Combined with Amazon Bestseller Campaigns
The purpose of hosting your virtual book tour as an Amazon bestseller campaign is to increase Amazon[more]
Author Online Interviews
The goal of conducting an online book tour is to create buzz and sales. Many people may not know[more]
One-hour Pre Book Launch Teleseminar Event
The goal of a one-hour pre-book launch teleseminar is to promote your book launch event with a gala [more]
Multi-day, Multi-blog Virtual Book Tour
Virtual blog tours (Type 1) talked about hosting your book tour on your own website. The next type o[more]
One Day Blog Tour Blitz
A one-day blog tour is a “blitz”, a rigorous and focused way to conduct your tour. It requires a[more]