Social Media Time Savers
Spending too many hours each day handling social media-related tasks such as posting, responding[more]
5 Ways to Support Your Favorite Author
Often, authors don't realize that friends, family, business associates, etc., can play a major role [more]
Book Reviewers Tips
In a recent BMM Hot Button Issues article C. Hope Clark states, A book review is both an art and[more]
How an Author Become a LinkedIn Superstar
Many authors are familiar with LinkedIn, an online social network for business professionals. As a [more]
Book Marketing Strategy for Authors
Your book is done. You ask yourself, “What’s next?” Oh my, you have no strategy! It d[more]
Hot Button Issue – Amazon Pulls Book Reviews
Book Marketing Mag is launching a new "Bulletin" series entitled Hot Button Issues - covering a [more]
Marketing Strategy Rules
Following marketing strategy rules are very important when planning, implementing and evaluating yo[more]
Guest Posts
A popular strategy used by authors to market their new book is guest posting. The author will ma[more]
Virtual Book Tour – Placing Ads
In the traditional setup, an author promoting a book has to rely on banners, posters, flags and othe[more]
Book trailers and talking head videos are two additional tools in a writer's arsenal. If well planne[more]
Organized Social Media Chats
  An author may create a book tour across their social media platforms. You may choose a[more]
Before the advent of the Internet, authors relied on seminars and book signings to launch and market[more]