Author Archives: Tony

15 Ways Authors Can BOOST Book Sales – Part 2

15-Ways Authors Boost Book Sales

In Part 1 of 15 Ways Authors Can BOOST Book Sales, we covered several ways authors identify their target audience, reach media representatives, and use their website and blog when promoting their books.

This post provides five more examples of methods authors use to increase sales through making contacts and promoting their books.

6. Contact local media. First, identify and then develop a relationship with local media, including radio, newspaper and TV reporters and bloggers that cover your topic.  Learn the demographics of the audience and write a good press release that makes it clear what you are announcing and describes the news value of your story. Find an angle that hooks the interviewer and will benefit their readers or viewers. Pitch articles, interviews and relevant blog posts, often.

During the interview, give the listeners or readers a reason to visit your website. Offer a nice give-away; something they can only get on your website and have to provide their email address to receive.

7. Create a promo kit.  A press kit is a compilation of information about you and your book that can be distributed quickly. It includes information such as: author bio, graphics, images, links, excerpts, testimonials, editorial reviews, and sample Facebook shares and Tweets, that can be sent to bloggers, retailers, event planners, editors, anyone who might take an interest in an author or the topic of the book.

8. Update your email signature. For every email you send, ensure that you include your book titles and where people can buy them or find out more information e.g. links or specific pages on your blog or website.

9. Focus on add-on and up-selling sales. This is also a good marketing strategy that can help boost your book sales, especially if you are an indie author. Determine what other merchandise you can be combine with your book for sale. Add-on selling helps increase the value of a given offer. You can also consider up-selling.

10. Sell on People buy lots of books and spend a great deal of time on Authors should promote links that send prospective buyers over to their Amazon or Barnes and Nobles book page.

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What methods are you using to reach your target audience and promote your books? Share some of your success stories with our readers.

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15 Ways Authors Can BOOST Book Sales – Part 1

Determine and understand your customers. Understanding the demographics of your target market plays a key role in increasing your sales. Research to determine who your potential customers are and the best means to reach them. Contacting media and bloggers. Start communication by email. Keep your message short and sweet and use bullet points. Do not send…Continue Reading

12-Week E-Newsletter Campaign

Authors can use an e-newsletter to launch their new #book launch #marketing campaigns. This series of tips covers a 12-week program, that can engage subscribes, increase readership and pump up sales! Details about the entire campaign are available in this month’s issue of Book Marketing Mag.  Download today! ( Reading

6 No Cost Ways Authors Can Promote and Market Their Book

There are many ways authors can reach their target audience. Some easier than others, with many being no or low cost. An author’s promotion and marketing mix may also include high cost activities. Whichever route you choose, or combination thereof, an author should not give up if one or two methods don’t work. “Drop it…Continue Reading

5 Important Factors Authors Should Consider When Developing Their Book Plan

You’ve thought about it and stressed over it, and finally made the decision. It’s time to write the book that’s been floating around in your head. You know your knowledge and experience will help others, and putting it on paper…or computer… is the next step. Authors usually write in hopes of reaching as many readers…Continue Reading

How Authors Can Increase Productivity and Simplify Their To-Do List

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Social Media Time Savers

Spending too many hours each day handling social media-related tasks such as posting, responding to mentions, curating content, creating graphics, etc. can be a nightmare. Scheduling is important because it allows you to reach your targeted audience, even when inconvenient. For instance, if you get sick or super busy, are unavailable to post at a…Continue Reading

5 Ways to Support Your Favorite Author

Often, authors don’t realize that friends, family, business associates, etc., can play a major role in promoting their new book. And, friends, family, and supporters do not understand how their help can assist in the author’s achieving bestseller status. Ms. Penny Sansevieri, Marketing Expert and regular BMM contributor, shares 5 ways readers can help promote your…Continue Reading

How an Author Become a LinkedIn Superstar

Many authors are familiar with LinkedIn, an online social network for business professionals. As a subscriber, authors can use it to reach their niche-specific, targeted audience, showcase their expertise, take advantage of networking opportunities and sell more books. The numbers back it up! LinkedIn’s network of subscribers reaches around the globe and includes unlimited industries, specialties,…Continue Reading