Each year thousands of books are published. Buyers have a tough time trying to find what they are looking for. A good number buy what they never intended to because the titles were misleading. Since poor cover designs may lead to potential loss sales, writers should be vigilant when creating their book cover.
Capturing Audience with an Engaging Book Cover
When you write a book, your book cover should have the potential to capture the reader’s interest within a few seconds. In order to achieve that, your book cover should be very interesting. According to book design experts, leveraging the power of a book cover helps in creating a book that stands out among the competition.
Reasons Why a Book Should Have a Great Cover
1. It aids in garnering a second glance - A good looking cover will attract the reader’s attention. For instance, if your book is competing with another book, yours will stand out as the best or most interesting, even if its content is similar to that in the competitor’s book.
2. It portrays that it has more value - When a buyer goes to purchase a book he/she will definitely select one that has visual appeal. A customer prefers a well-designed cover. The general rule of thumb is that if you are planning to sell a book that will compete with books produced by experienced authors, create a cover that can compete.
3. First impressions count - It is true! The book cover is the reader’s first interaction with the book. It will aid in introducing your story to the reader. Once a reader reads your book, he/she will be able to confirm that you are a great writer, which may enable you to market your other publications.
4. A great book cover facilitates the creation of snapshots - A well designed cover will enable the reader to create an initial opinion about your book. It can make the book appear professional and lead the reader to skim inside the book for additional information.
The next article in this series will cover tips on how to create a wonderful book cover.
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