10 Ways to Use Audio to Generate Book Sales

woman-listening-to-audiobookHave you considered turning your book into an audiobook? If not, maybe it’s time that you do.

Recording an audiobook is an opportunity to connect with your audience by “telling” your written story.  The demand for audiobooks is greater than you think and provides authors with another chance to connect with their current audience and potentially reach new customers.

We know many people enjoy audio because of the convenience of listening on their car radio, the computer, CD player or even an mp3 player. This method of connecting with your story allows customers to hear and share your enthusiasm about your book and its characters. They can participate in the story’s journey as you bring the characters to life with vivid dialogue and context.

According to the Audio Publisher’s Association 2013 Consumer’s Survey:

  • Audiobook buyers love the convenience of listening, especially as perfect entertainment for a long car trip
  • More than two-thirds of recent audiobook buyers described audiobooks as relaxing and a good way to multi-task.
  • Listeners also stated that an audio performance makes some books more interesting than they would be in print.

The following are examples of how you can use audiobooks to help generate book sales.

  1. Audio on your website. A short greeting and passage from your book provides a nice personal introduction to you and your material.
  2. Weekly podcasts of different things going on with your book.
  3. Book samples. You can have dialogue excerpts or whole chapters available for download.
  4. Audio series especially good if you have a non-fiction book. Your audio could be based on a topic related to your book.
  5. Teleclasses if you participate or hold teleseminars or webinars having an audio of the class available is a valuable tool. The listener can download it and listen to it at their convenience.
  6. Internet radio also known as BlogTalk Radio is a valuable tool in which you can target a specific niche or audience. Use an audio of the show as another promotional option.
  7. Book trailers. While book trailer has both video and audio you can separate the audio and use it like an old-fashioned radio show.
  8. Recorded speech or presentation. Anytime you give a live presentation request a recording of the event. It will make a good selling point when booking future events.
  9. Create a CD to go along with a hard copy of your book to be sold separately or as a set.
  10. Give-a-way an audio recording as your free contest giveaway, thank you for liking your Facebook fan page, or as an unexpected gift for being a Twitter follower.


The APA Survey also found that creative bundling of audiobooks with physical and e-books could be one avenue to adding new listeners.

Once you’ve created your audiobook, it really comes down to educating your readers and letting them know they have another way to experience your writing and sharing your story with family, friends and colleagues. Audiobooks are definitely worth investigating as another viable method to enhance your author platform, increase exposure and generate sales.

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