A popular strategy used by authors to market their new book is guest posting. The author will make a special appearance as a guest blogger on a popular blog. As a guest, he will have a chance to talk more about his book.
While doing so, he will not only be selling the book to his followers, but also to the fans of the blog where he is making the appearance. The best results usually come from sites that fall within the same niche or genre.
Read the prior posts in this series here:
- Placing Ads
- Organized Social Media Chats
- Book Reviews
- VBT Combined with Amazon Bestseller Campaigns
- Author Online Interviews
- One-hour Pre Book Launch Teleseminar Event
- Multi-day, Multi-blog Book Tour
- One Day Blog Tour Blitz
- Your Own Website Book Tour
Call to Action
Always include a Call to Action such as: come back for the next installment, join your elist, purchase the book from your sales page, or ask them to share your links with their associates and friends.