The purpose of an outstanding book launch party is to attract publicity, engage readers, and drive sales. But, it can be a difficult transition for authors to shift from writing to marketing and sales.
In planning for the launch event, you should make sure it is worth your while. Each step should be measurable and assist with achieving your ultimate goals. Celebrating your book, spreading the word, generating initial sales.
Invite family, friends, acquaintances, colleagues, and prominent people who might add weight to your launch. These prominent people may also attract a larger crowd and more media attention.
Carefully consider the date for your launch party. Select a day when the majority of your invitees can come. Remember, no matter what date you choose, it won’t be good for everyone. Provide at least two or three week notice and ask for R.S.V.P.s so you can get a head count for food (if a catered event). Note: The reason for the event is to announce your book and the event’s focus should be the book and not the food and drink.
It’s great if you believe you will be able to sell enough books to cover your expenses. If not, consider selling tickets to the launch. Promote it on as many community listings, bulletin boards, and websites as possible. Invite your friends and family members.
In Part 2 of this series we share 4 tips to help make your new book launch party an overwhelming success.Part 3 will identify 5 additional book launch tips.
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