In Part 1 of this book launch party success series we discussed the importance of planning a book pre-launch activity. There are several steps an author can take in preparation for a successful and profitable event such as:
- Establish measurable goals. Develop a step-by-step plan for the event. This includes choosing a theme, setting attendance targets, identifying your personal and business reach. Also create an online and offline promotional plan.
- Link your book to an event and audience. You know your target audience. Create a fun spin on your topic and a theme that can be link to your book. It can relate to your book’s cover, characters, locations, important dates, etc. Set the tone by letting guests “dress” for the event in attire associated with your publication/theme. Host the event where attendees can connect with the experience. They will spread the word about their participation.
- Use Your Social Networks. Empower your supporters by using your social networks to spread the word to friends and followers. Pre-schedule tweets and emails to go out throughout the day. Remind everyone that today is THE book launch day and where they can pick up a copy of your book. Develop online affiliation with groups associated with your theme. Ask them to promote your event in exchange for book giveaways, online reading and signings or other incentives. Increase your online activities and connect with local media, reporters, bloggers, etc. Share press releases and event details.
- Connect with Local Media. Developing a unique story angle or associating your book with a newsworthy topic are two ways to get media coverage. Create a theme that links your event, book and audience. Create a press kit that you can send to all the local news outlets. Include a media release, positive critiques, information about the upcoming launch party and book. Send it to news outlets, TV, radio stations, online calendars and other media channels. Emphasize your hometown connection and local success story. If you have the budget, pay for press release services at the time of your launch to ensure it hits all the newswires on the same day. Respond to any and all media requests in your topic area, always mentioning the book.
In Part 3 of this series we will provide 5 additional tips that will make your book launch party a success.
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