How to Leverage Google Hangouts to Market Your Book

By Caren Glasser -

In the day and age of the Internet, most research, book shopping and consumer transactions are happening in the digital world. Getting lost in the digital shuffle is one of the biggest hurdles to publishing success. Creating a strong digital footprint for your book will help you stand out from the crowd. This month, we are focusing on Google Hangouts (GHO).

GHO’s are new technology, specific to Google’s social network, Google +.  Click on the video below to learn more about how this technology can help spread your message.

Hello everyone, Caren Glasser here from PYP Publishing Group.  And today we’re going to talk about how to leverage Google Hangouts to market your book.  So what is a Google Hangout?  Google Hangouts come from Google Plus, and it’s the ability to stream a live video right to your YouTube channel.  Pretty cool, huh?  So what I’m going to suggest you use Google Hangouts for when you’re marketing your book is to create a series of video blogs, or what I call vlogs.  And you can do as many as you want, one or multiples.  And what you will do with those videos, because they stream live to your YouTube channel, once you’ve actually streamed them live, you are going to go and take those videos and you’re going to post them on your social media channels.  But I get ahead of myself.

What makes these video blogs so important and so powerful is that you are able to create something called a lower third, which is actually the ability to give someone a call to action, a CTA.  Because nothing is going to be worth it unless you allow your consumer, your client or your prospect a way to contact you.  So what you can do with a Google Hangout is to create something that we call lower thirds.  So I’m going to add one to my profile right now, and you can see that right now there is a graphic of my company, PYP Publishing Group.  It has my name, and then it has a call to action, my website,  That’s my call to action.  You might however, want to put an e-mail address, or possibly a direction to your Facebook profile page or maybe you’re Linked In profile page, but you want to make sure that you include a call to action.

So now you created some of these video blogs, and they’ve gone right to your YouTube channel, now what? Now what do you do?  Well, I’m going to encourage you strongly to take that YouTube video and now share it on Facebook, share it on Linked In, share it on Pinterest.  Pinterest is a powerful social media model now because it’s visual.  So you can take that video that you just made and put it on a board in Pinterest.  Maybe it’s your book board.  And so the people will be able to click on that picture of that video and up will show your video blog.

Another thing that you can do with your blogs is to find other businesses and other like minded companies that are doing blogs that have an interest in the subject that your book is about, and you can see if you can actually put your blog, meaning your video that you created in Google Hangouts, onto a blog post somewhere else.

So again, this is Caren Glasser from PYP Publishing Group, showing you how to leverage Google Hangouts to market your book.

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