Tag Archives: author marketing

Book Marketing Strategy for Authors

marketing strategy for authorsYour book is done.

You ask yourself, “What’s next?”

Oh my, you have no strategy!

It doesn't matter if you want to market your book to a small group or a large audience. It’s important to have a clear plan and implementation strategy. Jennifer Wilkov, Book Marketing Mag contributor and marketing consultant offers three strategy-building rules:

1. Know Your Audience: You can do all the marketing in the world for your book, but it’s best to know who your
audience is and promote your project to them where they are.

2. Know Your Budget: You have a myriad of opportunities to market your book. Some are free; some are not. Others may be free but you will want to hire someone to help you leverage and maximize them.

3. Know Your Long-Term Plan: When you build, build smart. If your budget allows you to only address one or two pieces of your planned activities at a time, get the most bang for your buck.

This means you have to think about your project, where you want it to go (or grow) and determine how you plan to do it.

Remove distractions

It’s important to get rid of distractions that can cause bumps down the road that impact the planning process. Below are a few tips to keep you on track when drafting your plan:

Water: Keep a jug of water handy and remember to sip it throughout your planning time.

Food: Fill your body with energy-giving, nutrient-dense veggies and fruits throughout the day.

Turn off spell check: Give your brain permission to keep writing until your thoughts are fully formed.

Social media and email accounts: Set aside time to block social media and email account access.

Unnecessary online surfing: Only conduct research necessary for your project. No browsing!

Turn off cell phones: Place your phone on airplane mode or cut it completely off.

Set off-limits time: Establish a time each day that you know will be distraction-free.

Each distraction, over time, can impact your book marketing strategic planning. It can also have a significant impact on your productivity and creativity.

Call to Action:

Do you have a process that keeps you on track when creating your book marketing plan? Share one tip with our readers in the comment box below.

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The Importance of Marketing Your Book (Part 1)

Writers know the importance of plot, conflict, setting, character, grammar, syntax and all the other elements that form a good story. If done right the final product is a book the writer is proud of and readers enjoy. To make a book profitable though, marketing is just as important. If a book is not promoted,…Continue Reading

Book Marketing Magazine Launches on the iTunes Newsstand

FOR IMMEDIATE RELEASE Contact: Sharon Williams Date: December 5, 2012 Tel: (410) 521-7001 E-mail:  info  [at]  bookmarketingmag dot com On sale now, new Book Marketing Magazine provides creative ideas,technical support and resources to authors, speakers, and writers toward achieving writing, marketing and bestseller success  Baltimore, Maryland.  Finally, a magazine that offers easy-to-follow advice, social media. marketing,…Continue Reading