You ask yourself, “What’s next?”
Oh my, you have no strategy!
It doesn't matter if you want to market your book to a small group or a large audience. It’s important to have a clear plan and implementation strategy. Jennifer Wilkov, Book Marketing Mag contributor and marketing consultant offers three strategy-building rules:
1. Know Your Audience: You can do all the marketing in the world for your book, but it’s best to know who your
audience is and promote your project to them where they are.
2. Know Your Budget: You have a myriad of opportunities to market your book. Some are free; some are not. Others may be free but you will want to hire someone to help you leverage and maximize them.
3. Know Your Long-Term Plan: When you build, build smart. If your budget allows you to only address one or two pieces of your planned activities at a time, get the most bang for your buck.
This means you have to think about your project, where you want it to go (or grow) and determine how you plan to do it.
It’s important to get rid of distractions that can cause bumps down the road that impact the planning process. Below are a few tips to keep you on track when drafting your plan:
Water: Keep a jug of water handy and remember to sip it throughout your planning time.
Food: Fill your body with energy-giving, nutrient-dense veggies and fruits throughout the day.
Turn off spell check: Give your brain permission to keep writing until your thoughts are fully formed.
Social media and email accounts: Set aside time to block social media and email account access.
Unnecessary online surfing: Only conduct research necessary for your project. No browsing!
Turn off cell phones: Place your phone on airplane mode or cut it completely off.
Set off-limits time: Establish a time each day that you know will be distraction-free.
Each distraction, over time, can impact your book marketing strategic planning. It can also have a significant impact on your productivity and creativity.
Call to Action:
Do you have a process that keeps you on track when creating your book marketing plan? Share one tip with our readers in the comment box below.
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