Tag Archives: book marketing

Book Marketing Strategy for Authors

marketing strategy for authorsYour book is done.

You ask yourself, “What’s next?”

Oh my, you have no strategy!

It doesn't matter if you want to market your book to a small group or a large audience. It’s important to have a clear plan and implementation strategy. Jennifer Wilkov, Book Marketing Mag contributor and marketing consultant offers three strategy-building rules:

1. Know Your Audience: You can do all the marketing in the world for your book, but it’s best to know who your
audience is and promote your project to them where they are.

2. Know Your Budget: You have a myriad of opportunities to market your book. Some are free; some are not. Others may be free but you will want to hire someone to help you leverage and maximize them.

3. Know Your Long-Term Plan: When you build, build smart. If your budget allows you to only address one or two pieces of your planned activities at a time, get the most bang for your buck.

This means you have to think about your project, where you want it to go (or grow) and determine how you plan to do it.

Remove distractions

It’s important to get rid of distractions that can cause bumps down the road that impact the planning process. Below are a few tips to keep you on track when drafting your plan:

Water: Keep a jug of water handy and remember to sip it throughout your planning time.

Food: Fill your body with energy-giving, nutrient-dense veggies and fruits throughout the day.

Turn off spell check: Give your brain permission to keep writing until your thoughts are fully formed.

Social media and email accounts: Set aside time to block social media and email account access.

Unnecessary online surfing: Only conduct research necessary for your project. No browsing!

Turn off cell phones: Place your phone on airplane mode or cut it completely off.

Set off-limits time: Establish a time each day that you know will be distraction-free.

Each distraction, over time, can impact your book marketing strategic planning. It can also have a significant impact on your productivity and creativity.

Call to Action:

Do you have a process that keeps you on track when creating your book marketing plan? Share one tip with our readers in the comment box below.

Don't forget to join our ezine list for more book marketing tips and secrets.

Hot Button Issue – Amazon Pulls Book Reviews

Book Marketing Mag is launching a new “Bulletin” series entitled Hot Button Issues – covering a burning subject that readers should be aware of quickly. The first topic in this bulletin is: What to Do When Amazon Pulls Book Reviews Penny Sansevieri, a BMM contributor and president of A Marketing Expert, contacted an Amazon.com representative…Continue Reading

Marketing Strategy Rules

Following marketing strategy rules are very important when planning, implementing and evaluating your book marketing efforts. Brian Jud, Association of Publishers for Special Sales (APSS) Executive Director and BMM contributor, reports in the latest issue, “There is a process for planning your book-marketing activities. Think about what you are going to do, analyzing alternatives, write…Continue Reading

Organized Social Media Chats

  An author may create a book tour across their social media platforms. You may choose a specific time to present content about your book, respond to questions and ask for followers views on the topic. You may also visit Facebook groups like your niche or topic, and host a Q&A session. Post a question…Continue Reading

The Importance of Marketing Your Book (Part 2)

In Part 1 of this series, we discussed how writing a good story is important. To successfully write a good story it’s important for the author to research what they are writing to develop the characters using description, setting, dialog and many other factors.  However that’s only one necessary aspect of creating and selling their…Continue Reading

The Importance of Marketing Your Book (Part 1)

Writers know the importance of plot, conflict, setting, character, grammar, syntax and all the other elements that form a good story. If done right the final product is a book the writer is proud of and readers enjoy. To make a book profitable though, marketing is just as important. If a book is not promoted,…Continue Reading

15 Inexpensive Ways to Promote Your Book (Part 2)

In Part 1 of this series on obtaining inexpensive exposure for your book, we identify methods of promoting your book and getting maximum exposure at no cost or inexpensively. Part 2 covers 8 more ways to spread the word about your publication. *Book Giveaways/Contests – Hold a free book giveaway or offer it as a…Continue Reading

Are You Interested in Gaining Exposure for Your Book?

Are you an author, speaker, coach, or entrepreneur with a message to share? Would you like the inside scoop on the current book marketing trends and technologies? Are you interested in gaining exposure for your book? Then you are in the right place, at the right time! I’m thrilled to share that I am one…Continue Reading

Become Book Marketing Motivated Using Social Media – Part 2

Pinterest and Instagram are photo-sharing websites that allow users to create and manage theme-based images, graphics, etc. These platforms allow pinners to creatively market their business and interact with other posters by pinning and re-pinning posts. Each platform has its own “rules”, to help increase your reach and exposure. By implementing these suggestions, you should…Continue Reading

Become Book Marketing Motivated Using Social Media

To market a book today an author needs to incorporate social media and the various platforms in their strategy. While there are many available forms out there, we will cover Twitter, Facebook, Pinterest, Instagram, LinkedIn and Google. These suggestions should start you on your way to a successful book marketing campaign. Hopefully, you’ll have some…Continue Reading