Tag Archives: book marketing

The Importance of Marketing Your Book (Part 2)

importance of marketing your bookIn Part 1 of this series, we discussed how writing a good story is important. To successfully write a good story it’s important for the author to research what they are writing to develop the characters using description, setting, dialog and many other factors.  However that’s only one necessary aspect of creating and selling their book.  Marketing is as important as the each of the above, and in some experts’ opinions more important.

The following is Part 2 of the Importance of Marketing Your Book series.

Writers utilize numerous ways to build rapport with their audiences, such as an email campaign, penning a weekly ezine or newsletter, posting on their blog, which they update frequently, and perhaps participate in radio podcast interviews.  Each of these methods can be significant tools authors would use to begin building their following.

Another component of your marketing process is developing (or expanding) your social media presence. For instance, Facebook, Twitter, Pinterest, Instagram, LinkedIn, Goodreads, local book clubs, online communities and groups, etc., are ways to reach out to a massive audience of individuals interested specifically in your genre or subject matter.

Another often overlooked method of spreading the word about your book is participating in live events, either virtual or in person.  By doing so, the author can put a face to the name and the story. There are numerous avenues, depending on the kind of book written (fiction or non-fiction) available to garner more exposure.

Traditional and Virtual Book Launches

A traditional book launch is one such method.  It could include readings at local bookstores, clubs and libraries, or setting up a table at  industry or subject matter-related trade shows. Traditional book launches can encompass numerous promotional opportunities such as news media interviews, book reviews by local reviewers, community paper profiles and press releases. A successful book launch can yield positive response during other events, such as teleclasses, seminars, speaking engagements and exhibits (such as a book fair). All these activities provide opportunities for the writer to meet fans that up until now have only ‘met’ the author on paper.

A virtual book launch can also be an avenue for success. The author could visit numerous genre-related or expert blogs and participates in Q&A’s, describe central characters and how and why they are a part of the storyline, preview chapters and conduct readings, host Google Hangouts on Air and Twitter chats describing the marketing journey, and so much more.

Utilizing Popular Selling Platforms

Of course, let’s not forget the granddaddy of online book marketing, Amazon Bestseller campaign, iBookstores, NookPress, Kobo submissions, free book promotion sites, and other facilities to broaden your exposure, increase market share and sales. With the right amount of preparation, creativity and effort, an author can market their book(s) successfully, across all platforms.

Part 3, the final article in this series will cover developing a promotions and marketing timetable and obtaining the right help throughout the process.

Don’t forget to sign up for the Bestseller Secrets ezine (top right) that provides more insights, tips and trends authors should know about. Then subscribe to Book Marketing Magazine, available on the Apple iTunes Newsstand and Google Play platform.

The Importance of Marketing Your Book (Part 1)

Writers know the importance of plot, conflict, setting, character, grammar, syntax and all the other elements that form a good story. If done right the final product is a book the writer is proud of and readers enjoy. To make a book profitable though, marketing is just as important. If a book is not promoted,Continue Reading

15 Inexpensive Ways to Promote Your Book (Part 2)

In Part 1 of this series on obtaining inexpensive exposure for your book, we identify methods of promoting your book and getting maximum exposure at no cost or inexpensively. Part 2 covers 8 more ways to spread the word about your publication. *Book Giveaways/Contests – Hold a free book giveaway or offer it as aContinue Reading

Are You Interested in Gaining Exposure for Your Book?

Are you an author, speaker, coach, or entrepreneur with a message to share? Would you like the inside scoop on the current book marketing trends and technologies? Are you interested in gaining exposure for your book? Then you are in the right place, at the right time! I’m thrilled to share that I am oneContinue Reading

Become Book Marketing Motivated Using Social Media – Part 2

Pinterest and Instagram are photo-sharing websites that allow users to create and manage theme-based images, graphics, etc. These platforms allow pinners to creatively market their business and interact with other posters by pinning and re-pinning posts. Each platform has its own “rules”, to help increase your reach and exposure. By implementing these suggestions, you shouldContinue Reading

Become Book Marketing Motivated Using Social Media

To market a book today an author needs to incorporate social media and the various platforms in their strategy. While there are many available forms out there, we will cover Twitter, Facebook, Pinterest, Instagram, LinkedIn and Google. These suggestions should start you on your way to a successful book marketing campaign. Hopefully, you’ll have someContinue Reading

How not to get Scammed: Strategies for Entering Writing Contests

by Karen M. Rider http://bit.ly/TBDF96 When it comes to targeting submissions to contests, most authors understand the importance of matching the creative aspects of their work, including voice, style, theme and genre, to contest rules and a sponsor’s stated preferences. But do you know how to assess the logistical and financial aspects of a contestContinue Reading

5 Keys to Successful Book Marketing

by Dana Lynn Smith Here are five keys to planning for successful book marketing: 1. Educate yourself about book marketing. It’s important to understand the principles of book marketing. 2.  Understand your market. To successfully sell any product, you need to understand your market. Who is your ideal customer? What are your secondary markets? What are their characteristics,Continue Reading

Book Marketing Magazine Launches on the iTunes Newsstand

FOR IMMEDIATE RELEASE Contact: Sharon Williams Date: December 5, 2012 Tel: (410) 521-7001 E-mail:  info  [at]  bookmarketingmag dot com On sale now, new Book Marketing Magazine provides creative ideas,technical support and resources to authors, speakers, and writers toward achieving writing, marketing and bestseller success  Baltimore, Maryland.  Finally, a magazine that offers easy-to-follow advice, social media. marketing,Continue Reading