Tag Archives: book marketing

5 Ways to Support Your Favorite Author

video reviewOften, authors don't realize that friends, family, business associates, etc., can play a major role in promoting their new book. And, friends, family, and supporters do not understand how their help can assist in the author's achieving bestseller status.

Ms. Penny Sansevieri, Marketing Expert and regular BMM contributor, shares 5 ways readers can help promote your book and increase awareness and sales.

1.  Review the book. If you are an author, ask for a review. You might even include a note at the end of the book to your readers inviting them to review it and telling them why. I’m surprised that many readers don’t write reviews, it’s not because they’re lazy but because they wonder if their opinion matters. Guess what? It does!

2. Video reviews.  If you’re ready to take this a step further, why not offer a video review?  Send the video clip via Dropbox or YouSendit and keep the clip to under a minute. Hold up the book and smile!

3. Social Media.  Sharing has become part of our lives. We share good and bad news, but when was the last time you shared what you are reading? Here’s where that great picture you just took of you reading a book can come in handy. Or even better, hop on over to Goodreads or Library Thing and share your love for this author to the millions listening there.

4.   Authors on tour.  It’s not often that authors tour anymore but if you have someone coming to your area, why not offer to help them get the word out? Maybe drop off fliers, call your local paper and let them know this author is coming to town and as a reader, you’d love for the paper to do a story on them. Getting a heads up about an author coming to town from a reader can be ten times more effective than even a well-polished pitch. Why? Because the media is serving the local community and if a resident is sharing an idea, they’re bound to listen.

5.  Buy the book for a friend. This is pretty basic. If you love the book you just read, buy a copy for a friend. I do this almost every year for Christmas. If I love a book, I gift it. When you do, remind the person to review it.

As a reader, you have a unique opportunity to make a difference and help out an author who has poured their heart and soul into a book. As an author, if you need help from your readers, ask.

Penny has provided five (5) more suggestions on how readers can assist authors in promoting their book in Issue 20 of Book Marketing Mag. Subscribe via iTunes or Google Play for more Tips, Secrets and Insights from our expert book marketing and literary industry experts.

Book Reviewers Tips

In a recent BMM Hot Button Issues article C. Hope Clark states, A book review is both an art and a science. It is a reflection on the book, the author, but also on you, the reviewer. A good book review depicts an intelligent individual, and the quality depicts an ability to write. A bad book review…Continue Reading

Book Marketing Strategy for Authors

Your book is done. You ask yourself, “What’s next?” Oh my, you have no strategy! It doesn’t matter if you want to market your book to a small group or a large audience. It’s important to have a clear plan and implementation strategy. Jennifer Wilkov, Book Marketing Mag contributor and marketing consultant offers three strategy-building rules:…Continue Reading

Hot Button Issue – Amazon Pulls Book Reviews

Book Marketing Mag is launching a new “Bulletin” series entitled Hot Button Issues – covering a burning subject that readers should be aware of quickly. The first topic in this bulletin is: What to Do When Amazon Pulls Book Reviews Penny Sansevieri, a BMM contributor and president of A Marketing Expert, contacted an Amazon.com representative…Continue Reading

Marketing Strategy Rules

Following marketing strategy rules are very important when planning, implementing and evaluating your book marketing efforts. Brian Jud, Association of Publishers for Special Sales (APSS) Executive Director and BMM contributor, reports in the latest issue, “There is a process for planning your book-marketing activities. Think about what you are going to do, analyzing alternatives, write…Continue Reading

Organized Social Media Chats

  An author may create a book tour across their social media platforms. You may choose a specific time to present content about your book, respond to questions and ask for followers views on the topic. You may also visit Facebook groups like your niche or topic, and host a Q&A session. Post a question…Continue Reading

The Importance of Marketing Your Book (Part 2)

In Part 1 of this series, we discussed how writing a good story is important. To successfully write a good story it’s important for the author to research what they are writing to develop the characters using description, setting, dialog and many other factors.  However that’s only one necessary aspect of creating and selling their…Continue Reading

The Importance of Marketing Your Book (Part 1)

Writers know the importance of plot, conflict, setting, character, grammar, syntax and all the other elements that form a good story. If done right the final product is a book the writer is proud of and readers enjoy. To make a book profitable though, marketing is just as important. If a book is not promoted,…Continue Reading

15 Inexpensive Ways to Promote Your Book (Part 2)

In Part 1 of this series on obtaining inexpensive exposure for your book, we identify methods of promoting your book and getting maximum exposure at no cost or inexpensively. Part 2 covers 8 more ways to spread the word about your publication. *Book Giveaways/Contests – Hold a free book giveaway or offer it as a…Continue Reading

Are You Interested in Gaining Exposure for Your Book?

Are you an author, speaker, coach, or entrepreneur with a message to share? Would you like the inside scoop on the current book marketing trends and technologies? Are you interested in gaining exposure for your book? Then you are in the right place, at the right time! I’m thrilled to share that I am one…Continue Reading