Tag Archives: book marketing

Marketing Strategy Rules

marketingstrategyFollowing marketing strategy rules are very important when planning, implementing and evaluating your book marketing efforts. Brian Jud, Association of Publishers for Special Sales (APSS) Executive Director and BMM contributor, reports in the latest issue, “There is a process for planning your book-marketing activities. Think about what you are going to do, analyzing alternatives, write and follow a plan.” Brian listed the following quick points authors should consider when designing their marketing strategy:
  • Develop many possible ways in which you could sell your content to your target readers and buyers.
  • Write a sentence describing what you will sell, where, to whom and at what price.
  • Think of what you can do under the current foreseeable circumstances.
  • Evaluate your results and then take any necessary corrective actions
  • When designing strategy to increase profitability, do not focus on reducing costs (which they control), but on increasing revenue (which is controlled by your buyers.

Give your strategies sufficient time to prove (or disprove) their validity.

Once your strategy is defined, write your checklist of all the actions you will take, when you will take them, the cost for each and your return on that investment. That is your marketing plan.

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Organized Social Media Chats

  An author may create a book tour across their social media platforms. You may choose a specific time to present content about your book, respond to questions and ask for followers views on the topic. You may also visit Facebook groups like your niche or topic, and host a Q&A session. Post a question…Continue Reading

The Importance of Marketing Your Book (Part 2)

In Part 1 of this series, we discussed how writing a good story is important. To successfully write a good story it’s important for the author to research what they are writing to develop the characters using description, setting, dialog and many other factors.  However that’s only one necessary aspect of creating and selling their…Continue Reading

The Importance of Marketing Your Book (Part 1)

Writers know the importance of plot, conflict, setting, character, grammar, syntax and all the other elements that form a good story. If done right the final product is a book the writer is proud of and readers enjoy. To make a book profitable though, marketing is just as important. If a book is not promoted,…Continue Reading

15 Inexpensive Ways to Promote Your Book (Part 2)

In Part 1 of this series on obtaining inexpensive exposure for your book, we identify methods of promoting your book and getting maximum exposure at no cost or inexpensively. Part 2 covers 8 more ways to spread the word about your publication. *Book Giveaways/Contests – Hold a free book giveaway or offer it as a…Continue Reading

Are You Interested in Gaining Exposure for Your Book?

Are you an author, speaker, coach, or entrepreneur with a message to share? Would you like the inside scoop on the current book marketing trends and technologies? Are you interested in gaining exposure for your book? Then you are in the right place, at the right time! I’m thrilled to share that I am one…Continue Reading

Become Book Marketing Motivated Using Social Media – Part 2

Pinterest and Instagram are photo-sharing websites that allow users to create and manage theme-based images, graphics, etc. These platforms allow pinners to creatively market their business and interact with other posters by pinning and re-pinning posts. Each platform has its own “rules”, to help increase your reach and exposure. By implementing these suggestions, you should…Continue Reading

Become Book Marketing Motivated Using Social Media

To market a book today an author needs to incorporate social media and the various platforms in their strategy. While there are many available forms out there, we will cover Twitter, Facebook, Pinterest, Instagram, LinkedIn and Google. These suggestions should start you on your way to a successful book marketing campaign. Hopefully, you’ll have some…Continue Reading

How not to get Scammed: Strategies for Entering Writing Contests

by Karen M. Rider http://bit.ly/TBDF96 When it comes to targeting submissions to contests, most authors understand the importance of matching the creative aspects of their work, including voice, style, theme and genre, to contest rules and a sponsor’s stated preferences. But do you know how to assess the logistical and financial aspects of a contest…Continue Reading

5 Keys to Successful Book Marketing

by Dana Lynn Smith Here are five keys to planning for successful book marketing: 1. Educate yourself about book marketing. It’s important to understand the principles of book marketing. 2.  Understand your market. To successfully sell any product, you need to understand your market. Who is your ideal customer? What are your secondary markets? What are their characteristics,…Continue Reading